14 fintechs investors are watching (And three debates framing fintech’s future)
Fintech’s days as the undisputed darling of venture capital are finished. That’s according to a flash poll of Nordic and Baltic investors conducted by the Mastercard Lighthouse Program.
Since 2010, fintech fielded more unicorns than any other startup sector, according to CB Insights. But lately, fintech optimism has faltered. The F-prime Index, which tracks 55 publicly traded fintechs, lost over 85% of its value between July 2021 and July 2022 (see figure 1)–leading some to wonder if the fintech sector is losing investor interest, too.
Fall of the F-Prime Fintech Index
Performance of emerging, publicly traded financial technology companies vs. S&P500, NASDAQ, and an index of emerging cloud software companies
Unsurprisingly, most investors still believe that fintech will stay a top sector for venture capital. However, when we surveyed 14 members of the Mastercard Lighthouse Investor Circle last month, we found a new degree of investor uncertainty surrounding fintech’s fall. When we asked investors if they believed fintech was losing relevance, many said “yes.” We also asked if crypto would bounce back after its big fall, and whether startup dealflow would increase significantly over the next six months. Finally, we asked investors to tell us which fintechs they were most excited to follow in 2023. Here’s what they said:
Is fintech losing relevance?
“Fintech dropped in popularity relative to verticals like climate and impact. Most VCs raise capital from the EIF, which comes with a directive to fund top EU initiatives. Today, that directive prioritizes climate tech and chip manufacturing over financial services. We believe that fintech will always be a critical backbone of society, but in today’s political context, it appears to be lower priority.”
Investment Director at Inventure
“Let’s be clear about what happened: a big part of the fintech ecosystem–neobanks and consumer credit–became less attractive last year as interest rates rose. However, the parts of fintech that remain intact–payments, stronger authentication–are more important than ever.”
Co-founder Ark Kapital
“Just the name ‘financial technology’ tells you the answer to this question,” says Joakim Hauge, a board member at Haflo, a Stockholm-based family office. “How could a category like that not stay super important?”
“Fintech is more important now than before,” says Oliver Sjöstedt, a Principal at Copenhagen-based Upfin. “Yes, many well known consumer fintechs are down–but they are just the tip of the iceberg. Beneath the surface, we’re seeing a bright future for the bulk of fintech including infrastructure and B2B solutions. Fintech has just begun to deliver on its purpose to make finance more sustainable, contextualized, and democratized.”
“The value of an active user isn’t what it used to be,” says angel investor, Hans Henrik Hoffmeyer. “ChatGPT got 10 million users in a week–and other services will do the same. Neobanks like Revolut which were valued on growth in customer count, are seeing major corrections. I expect half of BNPL companies to disappear in the next 12 months. Most VCs have already identified the 10% of their portfolio companies they are going to fund and the 90% they are going to abandon. Even strong companies will drown if they are not profitable very, very soon.”
“Fintech is still an exciting sector that we are monitoring closely,” says Kirill Tkachenko, a Trondheim-based Associate at Investinor, a sector-agnostic Norwegian VC. “However, the sector is heavily regulated which can negatively impact startup growth. Furthermore, many investors expected certain regulations (like PSD2) to benefit startups. We now know that those benefits did not meet expectations.”
Will crypto bounce back bigger?
Crises create winners. In some ways, the Global Financial Crisis of 2008 spawned today’s fintech industry. Fintech climbed to acclaim in 2015 as the Great Recession sparked consumer distrust toward financial institutions and slowed those institutions down with new regulations.
Waning interest? According to a February 1 Google Trends analysis, worldwide interest in fintech in 2023 had fallen more than 20% from its peak in July 2021.
Last year, crypto’s own financial crisis–fueled by the fall of BlockFi, Celsius, and FTX–destroyed more than $2 trillion dollars of coin value. Anchored to these events, we asked our Investor Circle how crypto’s crisis compared to 2009.
“Crypto is not like fintech,” says Stockholm-based angel, Ulrika Holm. “It’s a philosophy that threatens the roots of the traditional financial system. The fintech revolution was mainstream. It upgraded banks and created a symbiotic wave of startups. The creativity within crytpo will be much more niche and meet much more resistance. It’s hard to imagine the current financial system adapting to include crypto. My guess is that crypto will require a revolution or a generational shift.”
“Over the next five to ten years, we’re going to see a Web3 renaissance as the user count, already tracking in line with historical internet adoption, grows from early adopters to institutions to mass retail. Web3 is essentially Web2 with an internet-native settlement layer. This changes everything about traditional payments. It allows us to increase financial transparency, auditability and privacy without relying on intermediaries. Moreover, it has the potential to financialize all services and assets.”
Jin W. Jeong
Managing Director at Apis Partners
“We’re already seeing new regulations that could reset the Web3 playing field. One of our portfolio companies just launched the first regulated, EU-based Euro stablecoin. We also just saw ABN Amro register a digital bond on a public blockchain. The future will have fewer players based in the tax havens gambling for quick wins and more players building projects that are compliant, innovative, and anchored in a good user experience.”
Partner at Helsinki-based Maki.vc
Will more startups start up?
Last year, our research team noticed that founders weren’t starting many fintechs. This year, we wondered if a combination of layoffs and lingering dry powder would combine to create an explosion of new companies. Divided on the issue, most VCs said “no.”
“It takes a strong founder to build a fintech. In Estonia, we’re currently seeing a gap in early-stage company formation. Lithuania had one of these lulls a few years ago. Especially in small countries, we need to wait until the repeat founders and super professionals are ready to start another cycle. I doubt that these founder cycles correlate with the layoffs we’re seeing now.”
Managing Partner at Vilnius-based FIRSTPICK
“It’s funny to believe that becoming a VC-backed founder would be the default option for a tech person who has been laid off. Starting a company and running to pay your monthly bills is hard! Let’s not forget that it takes extreme courage, perseverance and talent to become a founder. I would expect a boom of freelancers/independent contractors much more than one of VC backable founders,” says Camille Zivré, a Principal at Copenhagen-based byFounders.
“People say there’s dry powder, but in reality, most VCs are not backing new companies,” says Hans Henrik Hoffmeyer. “They’re saving it to keep their stars alive through this uncertainty.”
“Our debt deal flow has never been better,” says Axel Bruzelius of Ark Kapital. “Companies that should have raised debt all along are doing it now that equity is more expensive.”
“It’s not just layoffs creating surplus talent–many startups are running out of money and will soon reboot as new entities. Furthermore, many star employees now have out-of-the-money stock options and will feel inspired to break out on their own. The last bull market cycle minted a lot of first-time founders and openness to entrepreneurship. I’m excited to see what these first time founders and star employees do next.”
Partner at VEQ
14 fintechs to watch
At the end of each interview, we asked the fourteen investors to tell us which fintechs (and fintech enablers) they were watching this year. Here are the 14 companies that made our list, plus ten notable mentions:
- Strise (NO 🙋💡): automate KYC & respond to regulation changes faster
- Hyphen (DK): Self-sovereign Identity platform for brands & consumers
- Atlar (SE): Bank payments platform for automated money movement
- Kleoverse (FI): On-Chain Verified Skills (Proof-of-Talent)
- Amlyze (LT): fully implemented compliance & AML
- Membrane Finance (FI): stablecoin infrastructure, applications & services
- Bits Technology (SE): single API for KYC & KYB
- Charly (SE 🙋): “Love insurance” compensation for homebuilding & parental leave
- Grayn (NO 🙋): collect, track, and analyse sustainability data
- Ledyer (SE): B2B payments for modern retailers
- Monthio (DK): credit assessments built on open banking and other data sources
- CredPoint (SE): real time credit information
- ZTLment (DK): PSP offering smart contract software and programable money
- ReceiptHero (FI 💡): loyalty platform built around digital receipts
- Vibrant.io (DK 💡) mobile POS and payment terminal
- Gigapay (SE 🙋💡): payment infrastructure for creatives
- Lisa& (SE 🙋): subscription financing for furniture, hardware, and other high value items
- Pliance (SE): AML automation
- Francis (DK): spreadsheet purpose built for budgeting
- Mxney (DK): growth capital for eCommerce businesses
- Anotherblock (DK): Music Royalty NFTs
- Lucinity (IS): automated AML
- Januar (DK): compliant crypto gate for European businesses
- Fundrella (SE 🙋): fund selection and reporting platform
💡 = Mastercard Lighthouse alumni
🙋 = Female founder
About Mastercard Lighthouse FINITIV: Lighthouse FINITIV is a Nordic & Baltic startup platform focused on scaling impact through partnership. Each year, Lighthouse FINITIV invites 30 of the region’s most promising fintechs and fintech enablers to a free program of partnership workshops, investor matchmaking sessions, and public media appearances. Applications for the Spring 2023 class are open until February 19.
Disclaimer: All statements above are based on interviews with investors and VCs and can not be interpreted as Mastercard advice.